Zendaya And Other Stars Like Aya Nakamura, Amanda Seyfried & He Cong Join Hands For Louvre Museum Campaign: WATCH

In an extraordinary collaboration that merges art and beauty, Lancôme, one of France’s most renowned beauty brands, has joined forces with the iconic Louvre Museum in Paris. This unprecedented partnership, known as Lancôme x Louvre, is a celebration of timeless artistry and contemporary allure. Brand ambassadors Zendaya, Aya Nakamura, Amanda Seyfried, and He Cong have united to embody the essence of this collaboration. Together, they merge with some of the Louvre’s most cherished sculptures, breathing life into this artistic fusion.

Lancôme x Louvre: A Marriage of Art and Beauty

The Louvre Museum stands as a symbol of artistic excellence, housing masterpieces like Leonardo da Vinci’s Mona Lisa, the enchanting Venus de Milo, and the majestic Winged Victory of Samothrace. This collaboration draws inspiration from nine exceptional works of art, their brilliant colors, and captivating lights. Lancôme has meticulously curated this partnership to introduce its new makeup and skincare collection.

The Artistic Campaign

In this captivating campaign, Lancôme’s brand ambassadors, Zendaya, Aya Nakamura, Amanda Seyfried, and He Cong, take center stage. They grace the presence of timeless icons from ancient mythology, such as the Venus de Milo, the Winged Victory of Samothrace, and the Diana of Gabii, to name a few. Through their powerful presence, they seamlessly blend with these iconic sculptures, creating a harmonious narrative of beauty and art.

The Louvre: A Source of Inspiration

Since its inception in 1793, the Musée du Louvre has been a sanctuary for artists seeking inspiration from the works of great masters. Even today, the Louvre remains a living testament to the power of art in shaping our world. This collaboration draws inspiration from sculptures like the Venus de Milo, Diana of Gabii, and the Nymph with a Scorpion, each with a unique story and myth. Lisa Eldridge, Global Creative Director of Lancôme Makeup, found profound inspiration in these sculptures, leading to the creation of this remarkable makeup collection.

Laurence des Cars, President-Director of the Musée du Louvre, reflects on this collaboration, stating, “The Musée du Louvre collections are surprising and captivating in their ability to provide a reading and an understanding of how these canons transform, how they can be interpreted, and how they evolve. With this collaboration, the Louvre as a modern-day artistic space is contributing to the rewriting of beauty in the present.”

Lancôme’s Vision of Beauty

“At Lancôme, beauty is art in motion,” says the Lancôme team. This creative partnership with the Louvre reflects their commitment to celebrating beauty as a means of personal expression and empowerment. With almost a century of history, Lancôme continues to draw on its artistic heritage to redefine beauty for contemporary women.

The 2023 Collection: A Cultural Reflection

Lancôme’s 2023 collection encapsulates the essence of “French girl beauty.” This six-piece limited-edition offering features a blend of their best-sellers and innovative products, all elegantly housed in Louvre-inspired packaging. Notable highlights include the repackaging of the Advanced Génifique Serum, paying tribute to the Goddess Hygie, and the L’Absolu Rouge Drama Matte Lipstick collection, adorned with references to Louvre muses like Sleeping Hermaphrodite and Nymph Echo.

A true standout is the Richelieu Wing eye shadow palette, featuring shimmering shades inspired by the lights of the Louvre’s Richelieu Gallery. Makeup artist Lisa Eldridge explains, “These days, [women] can take agency over our own choices and our own appearance. One day, you can decide to paint on a colorful mouth; the next day, you might decide not to wear makeup at all. It might not sound revolutionary, but trust me, it is.”

Empowering Women Through Art

This collaboration between Lancôme and the Louvre goes beyond the realm of beauty. It seeks to shift the spotlight from male artists to the women who inspired them, promoting positive stories of empowerment. Rachelle Mladjenovic, Lancôme’s head of marketing, explains, “We wanted to represent the good stories of women.” By selecting sculptures and muses that embody strength and power, they aim to celebrate the spirit of the modern Lancôme woman.

Zendaya: The Goddess of Victory

In this enchanting campaign, Zendaya embodies the Goddess of Victory, Samothrace, mirroring the outspread wings of the famed Greek statue with her billowing dress. Zendaya’s interpretation resonates with a message of confidence and empowerment. She states, “And that’s what true beauty is: drawing on our own story to give ourselves wings, a way to empower ourselves.”

Lancôme’s collaboration with the Louvre Museum is a testament to the enduring connection between art and beauty. Through Lancôme x Louvre, they celebrate the timeless appeal of both classical sculptures and contemporary expressions of beauty. As the brand ambassadors, Zendaya, Aya Nakamura, Amanda Seyfried, and He Cong unite with these iconic works of art, they breathe life into a narrative of empowerment and self-expression, echoing the powerful message that beauty knows no bounds.

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