5 Reasons Why Villains Don’t Use iPhone In Movies
In the world of movies, technology plays a significant role in shaping characters and plotlines. However, if you’ve ever wondered why movie villains never seem to use iPhones, we’ve got the inside scoop. Join us as we explore five compelling reasons behind this intriguing phenomenon.
1. Apple’s Unique Product Placement Approach
While Apple products are a common sight in TV shows and films, the company takes a distinct approach to product placement. Unlike many brands that pay for their products to appear on screen, Apple prefers to provide its devices to studios for free. This approach allows Apple to maintain control over how its products are portrayed in media.
2. The “Best Light” Requirement
Apple has a clear guideline when it comes to featuring its products on screen. They should be “shown only in the best light.” This stipulation ensures that Apple devices are associated with positive experiences and characters, aligning with the brand’s image.
3. The Mystery of Villains and iPhones
Director Rian Johnson, known for his work on “Knives Out,” shed light on an interesting aspect of Apple’s policy. While Apple allows its devices to appear in movies, it has an unspoken rule: bad guys can’t use iPhones on camera. This quirk adds an element of mystery to movies, allowing viewers to potentially identify villains based on their choice of smartphone.
4. Maintaining a Clean, Positive Image
Apple, as a brand, has always aimed to maintain a clean and positive image. Associating its products with villains or negative characters could risk tarnishing that image. By keeping iPhones in the hands of heroes and protagonists, Apple reinforces the idea that its devices are for the good guys.
5. Avoiding Controversy
Lastly, Apple’s aversion to controversy plays a role in its product placement decisions. In a world where every detail is scrutinized, featuring iPhones in the hands of villains could spark unnecessary debates and discussions. Apple prefers to stay clear of such controversies and maintain a neutral stance.
Conclusion: A Quirky Hollywood Rule
So, there you have it—five reasons why movie villains don’t use iPhones. It’s a fascinating quirk in the world of cinema, driven by Apple’s unique approach to product placement, its commitment to a positive brand image, and the desire to keep moviegoers guessing. The next time you watch a suspenseful movie, pay attention to the smartphones characters are using—you might just uncover the villain before the big reveal.
